Beware The Boxtrolls!
- Marketing for LAIKA Studios films is a total treat. The magic they bring to screen is breathtaking to behold, and getting to help introduce their worlds and characters is quite an honor.
To introduce The Boxtrolls, we invited creators and makers into the land of Cheesebridge with influencer kits worthy of LAIKA's legacy. Featuring customized labels, miniature delights, and secret codes in cardboard and cloth, the boxes teased the film and prompted creativity—all while giving away quite a few exclusive items.
I fully encourage you to see more of these beautiful boxes at Katie McHugh's website, she's the one responsible for this beautiful design and handcraft and making my dream of a miniature square record single come true.
LAIKA and Nike partnered up to unleash TrollStrikes on the world, and auctioned off pairs for Adoption Exchange America.
Last but not least, we took on Boxtroll-like abandon with social content, including an in-character tumblr, and a behind-the-scenes instagram.
Now, ask me my favorite Boxtroll? Oil Can, of course.
- Creative Director: Caio Lazzuri
Copywriter: Eric Swanson
Designers: Katie McHugh, David Trujillo, Mike Weihs, Tara Ketner